Wednesday, August 1, 2007

The Wonders of Magnesium

Ugh, enough Mitsubishi! We don't care about your magnesium paddle shifters. Please don't tell me that anyone is truly being swayed by this little product attribute. Sure, BMW uses magnesium for some of its engine blocks, and this light and strong metal has some legitimate benefit in this application. Would these tiny paddles be so heavy if they were made out of another metal; would they be so weak if they were made of plastic? Simple answer: no. The new Lancer looks pretty sweet. We don't need cheap ploys to get excited about it.

No comments: