Saturday, December 8, 2007

When Designers Wing It

Okay, so it seems that a good deal of my blog is dedicated to pointing out unoriginal design. I can't help it if all the pens in the industry came from the same two schools. Well, yet another search for a consistent design language across a company's products has yielded yet another familiar face. Take a look at the new Subaru WRX STI. I've blogged before about the Rex's less-than-original silhouette, but the STI has gone further to illustrate Subaru's new plan for a brand design theme.
In a previous post I pointed out the new Tribeca's resemblance to the Chrysler Town & Country. That is due in no small part to the wing-topped grille theme that Chrysler has been pursuing for some time now. But Subaru is also crossing paths with Saturn. If they were looking for a unique style, this is not it. Sure, they went a bit overboard with the three-nostril concept, but swinging back the other way to completely derivative is not the answer.

No comments: