Monday, February 4, 2008

My Legacy

Ford ran an ad during the Super Bowl in which the F-150 was flung around on a centrifuge by its tow hooks. I beamed with pride. This was precisely the kind of research that I did when I was working at the ad agency, and in fact, I researched this very claim. It's a shame they had to wait until I was gone for almost a year, not to mention until near the end of the current F-150's lifecycle, to start running sweet ads for it. But, that's the nature of ad planning and budgeting.

You can check out that ad, as well as a few others for which I did some research, at Ford's website.

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