Wednesday, November 7, 2007

The Big Insurance Fraud

I'm getting sick and tired of seeing all these insurance ads on TV that say the exact same thing. "People who switched to us saved money!" Well of course they did. That's why they switched! This rash of copycat ad campaigns is helping to prove that all car insurance is basically the same. Price seems to be the best reason any company can give to make the switch to them, but if everyone is just competing on price, it's now a complete commodity. I hope no one is actually fooled by seeing one of these ads. Sure, it's a good idea to shop around for insurance, but that's just as likely to make you switch away from the company that's running the ad. Those ads give no real reason to go to that specific company's website.

So please, for the good of humanity, stop running these stupid ads, and start talking about the real benefits of your insurance policies. And if there are none, create them! Then have competitive pricing, and features people actually might pay extra for.


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Mirra said...

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